About the AFL
Australian Football League is the governing body of the sport of Australia Rules Football, stemming from grass roots participation to the elite level.
A key strength of Australian Football is the ability for the game to bring people together from diverse cultural backgrounds. The AFL Multicultural Program has established strong working relationships with many diverse communities to identify barriers and to develop strategies to encourage involvement through sport.
The AFL has developed a range of resources and programs to help local leagues and clubs located within diverse communities to take action and encourage participation.
In addition to the Multicultural Program, each year the AFL works with football clubs to take the game of footy to regional and rural communities across Australia through the Community Camps. The Community Camps are a highlight of the year for many fans, in particular those who don't have the opportunity to access their football idols regularly during the season.
Australia Post will continue its partnership with the AFL as naming rights partner of the AFL Multicultural program and Community Camps.
The AFL Multicultural Program aims to:
- introduce young people from targeted culturally and linguistically diverse communities to Australian Football
- influence mainstream footy clubs to embrace multicultural diversity as part of their ongoing operations
Community Camps aim to give local communities, particularly in regional and rural areas, access to football experiences they don't usually have due to geographic limitations.
The partnership will include:
- a dedicated Multicultural Round
- multicultural ambassadors
- clubs program
- schools program
- letter writing program
- Community Camps